{"id":32,"date":"2026-09-28T09:00:00","date_gmt":"2026-09-28T09:00:00","guid":{"rendered":"http:\/\/blogs.room-vu.com\/frankdurnett-com\/2026\/09\/28\/builders-adapt-homes-to-buyer-payments\/"},"modified":"2026-09-28T09:00:00","modified_gmt":"2026-09-28T09:00:00","slug":"builders-adapt-homes-to-buyer-payments","status":"publish","type":"post","link":"https:\/\/www.frankdurnett.com\/blog\/2026\/09\/28\/builders-adapt-homes-to-buyer-payments\/","title":{"rendered":"Builders Adapt Homes to Buyer Payments"},"content":{"rendered":"<div class=\"video-zmyer\">\n<div class=\"video-frame-zmyer\">\n        <iframe loading=\"lazy\" width=\"640\" height=\"640\"\n                src=\"https:\/\/www.roomvu.com\/agent\/embed\/frank-m-durnett\/builders-selling-homes-remotion-videos-1cfb\"\n                frameborder=\"0\"\n                allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n                allowfullscreen><br \/>\n        <\/iframe>\n    <\/div>\n<div class=\"video-description-zmyer\">\n<p>Over my 40 years guiding Richmond buyers and sellers, I\u2019ve seen builders continually adapt to the needs of today\u2019s homebuyers\u2014and the latest numbers for Early-Q3 2026 offer a clear example. Now, 53% of new single-family homes nationwide are closing under $400K (up from 50% annually), with the median price at $393.8K and the average still elevated at $508.8K. Rather than simple discounts, builders are shifting toward more entry-level, smaller homes, while high-end properties keep the average price up. In fact, the $300K\u2013$399.9K range now makes up about 34% of early Q3 sales, compared to 28% in late Q2, as midrange homes lose share and million-dollar properties gain a bit of ground. Of course, list price is just one part of the story. I always remind clients to look at price per square foot, lot size, HOA fees, taxes, insurance, finishes, incentives, appraisal support, and total cash-to-close before making decisions. If high payment pressure and strong new-home supply continue, we can expect builders to keep expanding sub-$400K options across the US\u2014something I\u2019m watching closely for clients looking to make their next move with confidence.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Over my 40 years guiding Richmond buyers and sellers, I\u2019ve seen builders continually adapt to the needs of today\u2019s homebuyers\u2014and the latest numbers for Early-Q3 2026 offer a clear example. Now, 53% of new single-family homes nationwide are closing under $400K (up from 50% annually), with the median price at $393.8K and the average still [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":40,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.frankdurnett.com\/blog\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankdurnett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankdurnett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankdurnett.com\/blog\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":0,"href":"https:\/\/www.frankdurnett.com\/blog\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.frankdurnett.com\/blog\/wp-json\/wp\/v2\/media\/40"}],"wp:attachment":[{"href":"https:\/\/www.frankdurnett.com\/blog\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankdurnett.com\/blog\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankdurnett.com\/blog\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}